SPOKEN is the lifestyle experience at a select group
of hotels set in restorative destinations.

SPOKEN is for those of us who seek to discover our voice, and our flow so we can connect deeply to our own unique purpose. It is spiritual in that we believe wellbeing begins from connection within rather than something acquired. Our hotels are intentional sanctuaries for you to be present with others, and with the natural energies that exist in these destinations. From the way you are greeted upon arrival, to the holistic programming included with your stay, to the send-off back home, this is the SPOKEN way.

Our Core Values


We’re grateful for the opportunity to serve our guests
and each other in a respectful and courteous manner.


Driven by purpose, we’re intentional and focused on the present moment. We engage guests
and each other with integrity.


We’re all connected. Our actions directly
affect the business. We trust and collaborate
with each other in an energized rhythm of awareness.


With curious hearts, we seek ways to learn,
innovate, and thrive. We discover meaningful
experiences throughout our day.

Our Properties

Sky Rock Inn of Sedona

Flamingo Resort

Flamingo Resort

Cottonwood, UT

Holiday Inn & Suites

Led by Co-CEO’s Stephen Yang and Rebecca Bunyasaranand, Point Group provides hotel management services by collaborating with partners and investing in and empowering its employees. The company specializes in operating lifestyle hotels under the SPOKEN experience brand that are designed to be sanctuaries to connect guests with natural energies in restorative destinations including Sky Rock, Sedona, Ariz.; Flamingo Resort, Sonoma, Calif., and SPOKEN Santa Rosa in California set to debut October 12, 2021. Point Group manages six properties in California, Arizona and Utah, including three SPOKEN hotels and three hotels that are not a part of the SPOKEN brand – Cottonwood Courtyard in Cottonwood Heights, Utah at the base of Snowbird and Alta Ski Resorts, which opened April 30, 2021; Tilden Hotel in San Francisco, Calif.; and Holiday Inn Santa Maria in Santa Maria, Calif.